Performance Marketing
Case Studies
Facebook
& Instagram Ads
Planned and executed conversion-focused Meta ad campaigns using structured funnels, audience research,
creative testing, and continuous optimization to generate consistent leads and scalable sales results.
Facebook Organic Marketing
Lead Collection
Developed an organic Facebook growth system using content planning, engagement strategies,
and DM-based lead qualification to collect high-quality inbound leads without relying on paid ads.
Google Ads
(Search & Display)
Managed search and display campaigns with high-intent keyword targeting, bid optimization,
and conversion tracking to deliver profitable traffic while maintaining controlled CPC.
YouTube Video
Ads
Launched video ad campaigns focused on awareness, traffic, and remarketing using audience
targeting, creative hooks, and performance-based optimization across YouTube placements.
Analytics & Tracking
Meta Pixel Setup
Implemented advanced tracking solutions using Meta Pixel, GA4, and GTM to ensure accurate
event tracking, conversion attribution, and data-driven optimization decisions.
TikTok Ads
Campaign
Executed creative-first TikTok ad strategies combining trend-based creatives, audience testing,
and performance optimization to drive engagement and conversion-focused results.
Email Marketing &
Automation
Designed email marketing funnels and automation workflows to nurture leads, improve retention,
and increase customer lifetime value through personalized communication strategies.
On-Page SEO
Setup
Optimized on-page SEO elements including content structure, keyword placement,
and technical best practices to improve organic visibility and search engine rankings.
Creative, A/B Testing
& Video Editing
Produced high-converting creatives and videos while running structured A/B tests to identify
winning designs, messaging, and formats for improved campaign performance.